Define qualitative data analysis.

Qualitative data analysis is focused on interpreting non-numeric data, which may include text, images, audio, and other forms of data that convey meaning and context. This analysis aims to identify patterns, themes, and insights that emerge from the data, providing a deeper understanding of the subject being studied. It often involves methods such as coding, thematic analysis, and narrative analysis, which all seek to draw out the significance of the data in its natural context.

This answer highlights the essence of qualitative research, where the goal is not just to quantify information but to explore the subtleties and complexities of human experience, thoughts, and feelings. By doing so, qualitative analysis facilitates a rich understanding of phenomena, often leading to holistic insights that statistical methods might overlook.