How does quantitative research differ from qualitative research?

Quantitative research is distinct in that it is primarily concerned with numerical data and the use of statistical analysis to interpret that data. This approach aims to quantify phenomena and often involves structured methods such as surveys, experiments, or observational studies that yield data that can be measured and analyzed statistically. The emphasis on numerical data allows researchers to identify patterns, make predictions, and generalize findings across larger populations.

In contrast to qualitative research, which explores concepts, thoughts, and experiences to gain understanding and insights, quantitative research seeks to produce quantifiable evidence that can validate or refute hypotheses. The reliance on statistical methods not only helps in analyzing the data but also in drawing conclusions that are often based on larger sample sizes, leading to greater external validity.

The other choices present misconceptions about the nature of quantitative and qualitative research, reinforcing the importance of understanding these fundamental differences.