What are the advantages of using interviews as a data collection method?

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Interviews are valued in qualitative research for their ability to provide in-depth insights and capture the emotions of participants. This method allows for a two-way interaction where the interviewer can ask follow-up questions based on the participant's responses, leading to a richer understanding of their experiences and perspectives. The conversational nature of interviews creates an environment conducive to sharing personal stories and nuanced feelings that might not be revealed through other methods, such as surveys or questionnaires. This depth of information is especially valuable when exploring complex topics where understanding the emotional context is crucial for interpreting the data effectively.

The other options highlight aspects that do not align with the strengths of interviews. For instance, they do not offer limited insights; rather, they are designed to elicit comprehensive responses. Additionally, interviews typically require more time to conduct than surveys, contradicting the claim of requiring less time. Lastly, while interviews can minimize certain biases by allowing for clarification and follow-up, they do not eliminate bias entirely, as the interviewer’s interpretation and the way questions are posed can still influence the data collected. Thus, the correct answer reflects the primary advantages of interviews as a means of obtaining rich, detailed information.

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