What is the key focus of quantitative research methods?

The key focus of quantitative research methods is on statistical analysis and measurement of variables. This approach prioritizes collecting numerical data that can be quantified and subjected to various forms of statistical analysis. By doing so, researchers can draw objective conclusions, identify patterns, and establish relationships between different variables. Quantitative research is often characterized by its emphasis on measurement, which allows for the replication of studies and the generalization of results across larger populations.

This method typically involves the use of structured instruments, such as surveys or experiments, to gather data that can be analyzed mathematically. The intent is to provide a clear, empirical understanding of the phenomena being studied, which is essential for testing hypotheses and developing theory in a systematic and rigorous way. Thus, the focus on statistical analysis distinguishes quantitative methods from qualitative approaches, which are centered on understanding deeper insights and meanings behind participants' subjective experiences, often through smaller sample sizes.