What is the primary objective of grounded theory research?

The primary objective of grounded theory research is to develop a theory based on systematically gathered data. This methodology stands out because it emphasizes the generation of theory directly from the data collected during research, rather than starting with a pre-existing hypothesis or theory. Researchers employing grounded theory engage in an iterative process of data collection and analysis, allowing the theory to emerge organically as they refine their understanding of the data.

In grounded theory, researchers typically collect qualitative data through methods such as interviews, focus groups, or observations. They analyze this data using coding techniques, enabling them to identify patterns, concepts, and relationships that inform the development of a new theory. By focusing on the data itself, grounded theory aims to produce insights and frameworks that are deeply rooted in the lived experiences of participants, making the findings more relevant and applicable to the context being studied. This approach is particularly useful in fields like social sciences where new phenomena may not be adequately explained by existing theories.