What should be avoided in the wording of survey questions to ensure clarity?

The use of vague quantifiers in survey questions can lead to ambiguity and confusion for respondents. Phrases like "often," "sometimes," or "a lot" do not provide a clear understanding of the frequency or amount being referred to, which can result in different interpretations by different individuals. This lack of specificity can compromise the reliability of the data collected, as respondents may select different options based on their subjective understanding of these terms.

On the other hand, specific examples, clear instructions, and direct questions are essential in survey design. Specific examples help clarify what is being asked, making it easier for respondents to understand the context. Clear instructions ensure that respondents know how to answer correctly, and direct questions help eliminate ambiguity by asking for specific information. Ensuring clarity in survey questions enhances the accuracy and interpretability of the responses.