What type of question route is typically used in focus groups?

In focus groups, open question routes are commonly used to encourage participants to express their thoughts, feelings, and insights in a more elaborate manner. This format facilitates a deeper exploration into the topic being discussed, allowing for dynamic interaction among participants, as individuals can build upon each other's responses. Open-ended questions invite a range of perspectives and foster discussion, which can lead to new ideas and insights that closed formats may not elicit.

Using open question routes also helps the moderator to gauge the group’s attitudes and opinions more comprehensively, creating an environment where participants feel comfortable sharing diverse viewpoints. This type of questioning is particularly effective in qualitative research settings, where the depth of understanding and richness of data are paramount to revealing the complexities of participants' experiences and thoughts.