Which statement is true about focus groups?

Focus groups are designed specifically to facilitate group discussions, making option C the correct statement. In a focus group, participants are encouraged to interact with one another, which helps to generate in-depth insights and diverse perspectives on a topic. The dynamic interaction among participants allows researchers to explore ideas and concepts that may emerge through dialogue, leading to richer qualitative data.

This approach contrasts with other data collection methods that might emphasize individual responses or rely solely on quantitative measures. By fostering a conversation among participants, the facilitator can guide the discussion in a way that digs deeper into opinions and experiences, revealing nuances that might not be captured through surveys or individual interviews.